Back when I was a young sapling, ready and raring to launch my first business, I (somewhat surprisingly) had the foresight to download and fill out a business plan template. I recently found it saved in the depths of my Dropbox – and what a cringey* read that was! *Yes, I know “cringey” isn’t a word, […]
As the legendary Seth Godin puts it, “marketing is no longer about the stuff you make, but about the stories you tell.” In other words: it’s time to quit using Instagram to promote your products and, instead, focus on building a connection with your audience using Instagram storytelling. Because, building a connection with your audience […]
“I know I should be creating video content but I just can’t talk on camera.” “Video is only for good-looking people. I have a face for radio.” Why is it that so many entrepreneurs are brave enough to invest their life savings and a few limbs into their business, quit their safe corporate careers and […]
“Yikes! Instagram Ads. Yet another thing I have to learn?!” Bear with me. Instagram Ads are only about as complicated as tying your shoelaces with one hand, whilst balancing on one leg. Which, in the digital marketing world, makes them relatively simple. If you’re unfamiliar with Instagram Ads, you’re forgiven for thinking that they’re the […]
By now, I hope your business is producing regular (or at least semi-regular) content for your audience. I’ve said it before, and I’ll say it again – content builds trust, establishes your authority, nurtures your audience and attracts new fans. Amongst other things. But, if a blog post falls in the middle of a website […]
We’ve barely had enough time to break our New Year’s resolutions yet and it’s already clear that some big changes are going to happen in the marketing world this year. Small businesses (a.k.a. those of us with marketing budgets that are missing a few zeroes) aren’t immune to these changes, either. The plates are shifting […]
Ever since we were little kids, we’ve had it drilled into us that we shouldn’t be sheep. We should do our best to stand out from the crowd and celebrate our own uniqueness (cringe), individuality (cringe) and authenticity (cringe). And then we became teenagers… And suddenly we didn’t want to be different anymore. Now, you’re […]
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