I’m part of a number of entrepreneurial Facebook groups and, frankly, I’m getting a little tired of all the Instagram chat in there. From people sharing their “secret” Instagram hacks, to creating pods and follow trains, it’s all becoming a bit much. I think we’ve all forgotten the real secret to social media – being social. Building a real connection – not just basing your self-worth on a bunch of vanity metrics that really don’t mean much at all.
So, step 1 to upping your Instagram game is to just be social and to genuinely engage with others. But what can you do to make sure your content is worth double-tapping?