Ever since we were little kids, we’ve had it drilled into us that we shouldn’t be sheep. We should do our best to stand out from the crowd and celebrate our own uniqueness (cringe), individuality (cringe) and authenticity (cringe). And then we became teenagers… And suddenly we didn’t want to be different anymore.
Now, you’re a business owner and you’re wondering how you can make your business stand out from everyone else out there. Because, as I’m sure you’re well aware, you’re not the only one vying for your customers’ hard-earned credit card limit.
Sure, you could pull a big PR stunt or hire a plane to write your business name in the sky. But, these things cost money. Lots of money. And, in the early days of business, money is a luxury most of us don’t have a whole lot of.
So, how can you make sure that your business stands out? Without it costing an arm, a leg and your left kidney, that is.