“You gotta spend money to make money” apparently. Usually we’re told this by people who don’t actually realise what it’s like to have no money to spend in the first place. If you’re wondering how on earth you’re going to scrape together $5/day to spend on your Facebook Ads, remember this: I know how you feel. I quit my corporate job with its reliable fortnightly paycheck to bootstrap my own business from scratch.
Thankfully, Facebook ads has made reaching new audiences cheap and accessible to anyone these days. And you know what? You can do alright with a $5/day budget. Yep, $5. It’s small change. You could make your own lunch. Walk instead of catching the bus. Pass on that 3pm paleo mint slice. Skip your morning coffee… Ok, maybe that’s a bit drastic. But, the point is that $5 a day is chump change. And, if you play your cards right, you might be able to turn that $5 into $10. It’s not quite turning water into wine, but $10 can buy you a drinkable Shiraz.
So, you’ve dug around the couch cushions and found your first $5 (plus a stack of crumbs and 17 bobby pins). What do you do now? How can you make the most of your small Facebook Ads budget?